Google Paid Ads has a number of advantages over SEO.

1) Faster results - While a new ad campaign will take some time to get traction (typically up to 30 days), you will see tangible results much faster than you will with SEO

2) Better targeting - sure you can target specific keywords with SEO, but Paid Ads allow for a much higher degree of specificity in targeting.

3) Better placement - Lets face it, Google is a business, and they reserve the best placements for paying (Google Ads) customers.

4) Level playing field - If your competitors have a head start, you will have a tough time catching/surpassing them utilizing organic SEO. Google Paid Ads allows you to place higher on search results from day one.

5) Platforms - while SEO helps with standard search results, Google Ads have access to the full range of Google Platforms ( Shopping, Display, YouTube, Gmail etc).

6) Re-marketing - Paid ads allow you to to target potential customers who have already shown interest in your products/ brand (typically a high converting audience segment).

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SEO does have some advantages over Paid Ads, stay tuned for our follow up post.