What is a “Comprehensive Approach" to Digital Marketing, and why do you need one?

A comprehensive approach to digital marketing is a strategy that factors in all aspects of your online presence that impact your marketing.

This includes Website Design, SEM (Google Ads, Bing), Social Media Marketing, SEO, Influencer Marketing, Multi-Channel Marketing and Pricing Strategy.

All of these various aspects of Digital Marketing Ecosystem impact each other and influence your ROI. If you aren’t utilizing an “all of the above” approach or looking at each aspect of online marketing in a vacuum, you are limiting the potential of your businesses marketing campaigns

A proper digital marketing approach should draw on experience and research to allocate a budget and tailor your digital marketing campaigns for your specific needs.

It should also have the ability and flexibility to "adjust on the fly" and utilize data to reallocate the funds when and where beneficial.

This approach will bring you the highest ROI on your marketing spend.

Easier said than done, because it requires competence/ expertise in all aspects of Digital Marketing.

So if you are looking to get the best bang for your buck on your advertising budget, reach out