The Importance of Brand Identity and Brand Strategy
The most obvious purpose for having a brand identity and creating a branding strategy is marketing. Many companies allocate a large portion of their marketing budget for “upper funnel marketing” and while some of that marketing maybe for specific products, a large portion of it is for brand marketing. If your brand doesn’t have a consistent brand identity, then upper funnel, brand marketing will not be effective.
Is SEO Dead in 2024?
Is SEO dead in 2024? If you found yourself asking this question, you aren’t alone. Type that query into Google Search and it will come up with over 60,000,000 results.
Amazon's discount direct shipping from China; What is Amazon thinking?
Amazon’s plan to offer discount products direct from China has raised a lot of questions. But maybe Amazon’s motivations isn’t what we think.
Target announces partnership with Shopify to expand its 3P Marketplace.
Target has announced a partnership with Shopify in a move to expand its 3rd party marketplace. For those with a Shopify website, this will streamline the application process for Target+.
Who you hire to manage your Digital Marketing matters.
Who you hire to manage your online digital marketing can make all the difference. At O2 Consulting we treat our clients accounts as if they were our own
Amazon to Compete with Temu and SHEIN with Direct Shipping from China
What does Amazon’s announced plans, to ship directly from China to consumers, mean for current Amazon 3rd Party Sellers?
Selling on Amazon in 2024
The landscape for Amazon sellers is constantly shifting and success selling on Amazon is more challenging than in the past. Selling on Amazon isn’t for everyone, but who can still benefit from selling on Amazon in 2024?
Selling on Amazon, is it worth it?
From established businesses looking to increase revenue, to individuals looking for a side hustle or "get rich quick schemes" there is a lot of interest in selling on Amazon. But selling on Amazon has changed a lot over the years, is it still worth it to sell on Amazon
Increasing product sales on Amazon without PPC
PPC Advertising isn’t the only way to increase your products sales on Amazon.
Now Offering Digital Marketing for the Healthcare Industry
O2 Conslting is Now Offering Digital Marketing for Healthcare
Should you utilize Google Ads to drive traffic to Amazon Product Listings?
While Amazon rewards sellers for driving outside traffic to your listing, is Google Ads an efficient way accomplish that?
Should you reduce your marketing budget in a slowing economy?
Managing your marketing budget in a slowing economy
What is a “Comprehensive Approach" to Digital Marketing, and why do you need one?
As your competition becomes more sophisticated and Digital Marketing costs become more expensive, successful Online and eCommerce marketing requires utilizing all available marketing tools
Efficient eCommerce Marketing starts with Website Design
Effective eCommerce marketing starts with website design (user experience), and the design of an eCommerce website should be guided by data.
Advantages of SEO over Paid Ads (Google Ads...)
While Search Engine Optimization may not provide the instant results of PPC, there are long term benefits unique to SEO
The Advantages of Google Ads over SEO
While PPC advertising can be more costly than SEO, it has a distinct advantage and place in your digital marketing strategy
Google Ads or SEO, which should you choose?
The most obvious options in online marketing are Search Engine Optimization (SEO) and Pay Per Click (PPC). Each one has unique benefits, and each has a role to play on your digital marketing strategy.
Google Ads and AI (PMAX) The Good and the Bad
Google has been heavily incorporating AI into their Google Ads campaign management. That has provided some advantages, but it has its drawbacks as well.